Kristin Juszczyk Previews Her Chic Sideline Style for the 2024 NFL Season

Kristin Juszczyk Gatorade collection
Kristin Juszczyk has partnered with Gatorade to design a duffle bag, water bottle and towel. Gatorade

San Francisco 49ers fans may have their eyes on Kyle Juszczyk this season, but fashion fans will also be scouting out his wife on the sidelines.

Kristin Juszczyk went viral last season for her DIY fashion, whipping up patchwork pieces that paid homage not only to her husband and his career — her Super Bowl bomber jacket was a particular standout — but also the 49ers as a whole.

The custom designs quickly caught the eyes of other WAGs, like Olivia Culpo (who is married to Niners running back Christian McCaffrey), Simone Biles (whose husband is Chicago Bears safety Jonathan Owens) and, eventually, Taylor Swift and Brittany Mahomes.

Kristin Juszczyk

Juszczyk used her signature patchwork style for the limited-edition designs. GatoradeKristin Juszczyk

She tells Page Six Style she’ll be toting the bag to watch husband Kyle Juszczyk play for the San Francisco 49ers this season. GatoradKristin Juszczyk

The style star is known for her customized game-day looks, like these boots she made out of her husband’s jersey. kristinjuszczyk/Instagram

She forged a partnership with the NFL, too, landing a licensing deal with the league in January. And while those pieces have yet to be revealed, she recently teamed up with Gatorade to design a limited-edition towel, bag and water bottle, which will be available to shop on Sept. 12.

“The Gatorade x Kristin Juszczyk Limited-Edition Drop collaboration was a really exciting chance for me to stretch my skills and bring my signature style to a Gatorade iD Drop,” she tells Page Six Style exclusively ahead of the launch.

“These drops usually include the brand’s iconic sideline towels and bottles – which were both so nostalgic for me – and that gave me a chance to reimagine something besides clothing.”

Added Juszczyk, “I also wanted to create a universal accessory that would showcase my patchwork design style and celebrate inclusivity in football, which is how the custom duffle bag came about.”

Kristin Juszczyk at the 2024 Super Bowl

For the 2024 Super Bowl, Juszczyk made a patchwork letterman jacket out of her husband’s previous jerseys from his high school and earlier NFL years. kristinjuszczyk/Instagram
Kyle Juszczyk Super Bowl
The fullback wore a matching letterman jacket featuring his teammates’ jerseys. nfl/Instagram
Kristin Juszczyk
She’s known for reworking men’s clothing into feminine styles, like this lace-up corset she wore in December 2023. kristinjuszczyk/Instagram

So what can fans expect from the reigning queen of sideline style for the 2024 season? More of the same — but amped up a few notches, she tells us.

And, while she calls herself a “natural procrastinator at heart,” Juszczyk has been working overtime during the off-season.

“I treated August as my own personal sewing camp – Kyle was in training camp and I was doing the same for my craft by trying to get as many looks prepped as possible,” she says of her preparation.

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